Thursday, 23 August 2012

Blood Sweat and Tears (GlaxoSmithKline)

It only seems fair that as GlaxoSmithKline (GSK) continue to produce ever more images for their anti-doping advertising campaign, that I should try to keep up with them.

Their latest and final range, "Blood, Sweat and Tears," now features with two Olympic gold medal winners, Beth Tweddle and Sophie Troiano.  GSK have even put them on their own Flickr site. They've drawn some criticism (in fact, the whole range has) for their inaccurate usage of chemistry, and in some cases, totally nonsensical chemistry in their advertising, but I'm still happy to keep parodying them, in an affectionate but not pedantic way.   Having said that, it does seem strange that a multinational chemical and pharmaceutical company hasn't bothered to display its scientific knowledge in its advertising, and has left the science to a group of non-scientific marketing folks.

It is worth pointing out that GSK is the Official Laboratory Services Provider for the London 2012 Olympic and Paralympic Games, but that they are not actually carrying out the testing - just providing the facilities. These labs, facilities and equipment are provided to enable expert analysts from King's College to independently operate a World Anti-Doping Agency (WADA) accredited laboratory during the Olympic Games.

After that brief aside, here is what will probably be my final poster, celebrating the vast majority of non-Olympians who also believe in training, running and playing sports in a doping-free environment.  It's meant to be humorous, not political, and I'm not trying to promote or discredit any manufacturers of anything in particular (such as 'high-energy' soft drinks).

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