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Wednesday, 27 August 2025

Do You Know How Well Your Test Will Perform?

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 There are various ways of running tests - or more specifically, there are various ways of generating test hypotheses.  One that I've co...
Friday, 18 July 2025

Over-specific Targeting and Segmentation

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 In my previous posts, I've talked about how you can analyze website data, or A/B test data, and use it to identify winning segments of ...
4 comments:
Monday, 30 June 2025

How I'm Fixing the SEO for this Blog

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I recently discovered Google Search Console, and learned to my absolute disappointment, that over two thirds of the pages on this blog aren...
18 comments:
Tuesday, 1 April 2025

Waterproof Electricity

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Researchers at Oxford University proudly announced the development and successful testing of a new material which will conduct electricity ...
Wednesday, 26 March 2025

Airband Radio Aerials: Maths in Action

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I've been interested in aircraft and airshows for over 40 years - anything military or civil, and I've blogged in the past about ho...
Tuesday, 18 March 2025

Calculator Games: Ulam Sequences: Up, Up and Away!

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 Up, Up and Away With Ulam Seqeunces This article in the ongoing series of ‘mathematical puzzles you could investigate with a calculator’ (t...
2 comments:
Sunday, 9 March 2025

Game review: Pocket Mars

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The game Pocket Mars is, in our experience, more of a puzzle than a game. We found it difficult to win (by getting all our colonists to Mar...
2 comments: