Web Optimisation, Maths and Puzzles

Web Optimisation, Maths and Puzzles Mostly my experiences with web analytics and online testing; some maths, some opinions, and the occasional Chess game.

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Thursday, 25 September 2025

Port Vale 0 Arsenal 2 Match Report

Port Vale vs Arsenal, 24 September 2025 There are only two teams in the football league which aren’t named after the places where they’re l...

Wednesday, 3 September 2025

Did You Just Code a Distraction?

In the fast-paced world of web development and digital marketing, creating new features to enhance user experience is not just a common prac...

Wednesday, 27 August 2025

Do You Know How Well Your Test Will Perform?

There are various ways of running tests - or more specifically, there are various ways of generating test hypotheses. One that I've co...

Friday, 18 July 2025

Over-specific Targeting and Segmentation

In my previous posts, I've talked about how you can analyze website data, or A/B test data, and use it to identify winning segments of ...

Monday, 30 June 2025

How I'm Fixing the SEO for this Blog

I recently discovered Google Search Console, and learned to my absolute disappointment, that over two thirds of the pages on this blog aren...

Tuesday, 1 April 2025

Waterproof Electricity

Researchers at Oxford University proudly announced the development and successful testing of a new material which will conduct electricity ...

Wednesday, 26 March 2025

Airband Radio Aerials: Maths in Action

I've been interested in aircraft and airshows for over 40 years - anything military or civil, and I've blogged in the past about ho...

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