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Showing posts with label web analytics. Show all posts
Showing posts with label web analytics. Show all posts
Monday, 18 November 2024

Designing Personas for Design Prototypes

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Part of my job is validating (i.e. testing and confirming) new designs for the website I work on.  We A/B test the current page against a n...
Friday, 17 May 2024

Multi-Armed Bandit Testing

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 I have worked in A/B testing for over 12 years, and blogged about it extensively.  I've covered how to set up a hypothesis , how to tes...
Friday, 30 June 2023

Goals (and why I haven't posted recently)

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I'll probably blog sometime soon about goals, objectives, strategies and measures.  They're important in business, and useful to hav...
Sunday, 30 April 2023

Personalization, Segmentation or Targeting

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Following all my recent posts on targeting (or personalization ), I was discussing website content changes with a colleague. I was explaini...
Tuesday, 28 March 2023

Non-zero Traffic

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Barely a month ago, I wrote about a challenge I was having tracking the traffic on this blog.  I had identified that I wasn't seeing an...
Tuesday, 21 March 2023

Why Personalization Programs Struggle

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So why aren’t we living in a world of perfect personalization? We've been hearing for a while that it'll be the next big thing, so w...
Saturday, 25 February 2023

Zero Traffic

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I've mentioned before that it's always a concern when any one of your success metrics is showing as zero. It suggests that any part ...
Monday, 14 November 2022

How many of your tests win?

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 As November heads towards December, and the end of the calendar year approaches, we start the season of Annual Reviews.  It's time to i...
Thursday, 24 June 2021

How long should I run my test for?

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 A question I've been facing more frequently recently is "How long can you run this test for?", and its close neighbour "...
Sunday, 29 November 2020

Combinations and Permutations

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PERMUTATIONS AND COMBINATIONS After mentioning permutations and combinations in my previous blog post on targeting , I thought it was time t...
Monday, 18 November 2019

Web Analytics: Requirements Gathering

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Everybody knows why your company has a website, and everybody tracks the site's KPIs. Except that this a modern retelling of the stor...
Wednesday, 6 March 2019

Analysis is Easy, Interpretation Less So

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Every time we open a spreadsheet, or start tapping a calculator (yes, I still do), or plot a graph, we start analysing data.  As analysts, ...