Web Optimisation, Maths and Puzzles

Web Optimisation, Maths and Puzzles Mostly my experiences with web analytics and online testing; some maths, some opinions, and the occasional Chess game.

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Showing posts with label reporting. Show all posts

Showing posts with label reporting. Show all posts

Wednesday, 6 March 2019

Analysis is Easy, Interpretation Less So

Every time we open a spreadsheet, or start tapping a calculator (yes, I still do), or plot a graph, we start analysing data. As analysts, ...

Monday, 7 November 2016

Is That A Lot?

No matter how well we research and present our numerical data, there is always one question that we will probably always face: "Is th...

Monday, 15 August 2016

Data, Analysis, Insight and Wisdom

Good web analysts love producing 'actionable insights' - it's the way we add value to the business we're in; it makes our m...

Thursday, 28 August 2014

Telling a Story with Web Analytics Data

Management demands actionable insights - not just numbers, but KPIs, words, sentences and recommendations. It's therefore essential th...

Friday, 5 August 2011

Web Analytics - A Medical Emergency

One of my favourite TV programmes at the moment is Casualty . Or perhaps it's Holby City (they're both the same, really). A typic...

Friday, 6 May 2011

Web Analytics: Reporting, Analysing, Testing and Forecasting

Reporting, Forecasting, Testing and Analysing As a website analyst, my working role means that I will take a large amount of online...

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