Web Optimisation, Maths and Puzzles

Web Optimisation, Maths and Puzzles Mostly my experiences with web analytics and online testing; some maths, some opinions, and the occasional Chess game.

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Showing posts with label personalisation. Show all posts

Showing posts with label personalisation. Show all posts

Sunday, 30 April 2023

Personalization, Segmentation or Targeting

Following all my recent posts on targeting (or personalization ), I was discussing website content changes with a colleague. I was explaini...

Tuesday, 21 March 2023

Why Personalization Programs Struggle

So why aren’t we living in a world of perfect personalization? We've been hearing for a while that it'll be the next big thing, so w...

Sunday, 29 November 2020

Combinations and Permutations

PERMUTATIONS AND COMBINATIONS After mentioning permutations and combinations in my previous blog post on targeting , I thought it was time t...

Monday, 27 July 2020

Targeted Banners: A study in permutations

"How are our banners performing?" It's a question I'm being asked increasingly frequently, as we step up our on-site marke...

Tuesday, 14 May 2013

Web Analytics and Testing: Summary so far

It's hard to believe that it's two years since I posted my first blog post on web analytics. I'd decided to take the step of ...

Tuesday, 10 January 2012

Web Analytics: Personalisation

Last Friday night, I had to transfer some money from my savings account to my current account, and in the process encountered an interestin...

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