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Showing posts with label personalisation. Show all posts
Showing posts with label personalisation. Show all posts
Friday, 18 July 2025

Over-specific Targeting and Segmentation

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 In my previous posts, I've talked about how you can analyze website data, or A/B test data, and use it to identify winning segments of ...
Sunday, 30 April 2023

Personalization, Segmentation or Targeting

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Following all my recent posts on targeting (or personalization ), I was discussing website content changes with a colleague. I was explaini...
Tuesday, 21 March 2023

Why Personalisation Programs Struggle

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So why aren’t we living in a world of perfect personalisation? We've been hearing for a while that it'll be the next big thing, so w...
Sunday, 29 November 2020

Combinations and Permutations

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PERMUTATIONS AND COMBINATIONS After mentioning permutations and combinations in my previous blog post on targeting , I thought it was time t...
Monday, 27 July 2020

Targeted Banners: A study in permutations

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"How are our banners performing?" It's a question I'm being asked increasingly frequently, as we step up our on-site marke...
Tuesday, 14 May 2013

Web Analytics and Testing: Summary so far

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It's hard to believe that it's two years since I posted my first blog post on web analytics.  I'd decided to take the step of ...
Tuesday, 10 January 2012

Web Analytics: Personalisation

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Last Friday night, I had to transfer some money from my savings account to my current account, and in the process encountered an interestin...
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