Web Optimisation, Maths and Puzzles

Web Optimisation, Maths and Puzzles Mostly my experiences with web analytics and online testing; some maths, some opinions, and the occasional Chess game.

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Showing posts with label optimisation. Show all posts

Showing posts with label optimisation. Show all posts

Friday, 24 April 2026

"Click For Free Money" on the Customer Journey

A few years ago, a colleague of mine highlighted a crucial insight: engagement on a button isn't always a reliable measure of success . ...

Friday, 17 May 2024

Multi-Armed Bandit Testing

I have worked in A/B testing for over 12 years, and blogged about it extensively. I've covered how to set up a hypothesis , how to tes...

Thursday, 25 August 2022

Testing Towards The Future State

Once or twice in the past, I've talked about how your testing program needs to align with various departments in your company if it...

Friday, 13 May 2022

Website Compromization

Test data, just like any other data, is open to interpretation . The more KPIs you have , the more the analysis can be pointed towards one ...

Tuesday, 8 December 2020

A/B testing without a 50-50 split

Whenever people ask me what I do for a living, I [try not to] launch off into a little speech about how I improve website design and experie...

Tuesday, 21 May 2019

Three-Factor Multi-Variate Testing

TESTING ALL POSSIBILITIES WITHOUT TESTING EVERYTHING My favourite part of my job is determining what to test, and planning how to run ...

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