Web Optimisation, Maths and Puzzles

Web Optimisation, Maths and Puzzles Mostly my experiences with web analytics and online testing; some maths, some opinions, and the occasional Chess game.

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Showing posts with label conversion. Show all posts

Monday, 12 February 2018

Mathematically Explaining Confidence and Levels of Significance

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Level of Significance: a more mathematical discussion In mathematical terms, and according to "A Dictionary of Statistical Terms, b...

Tuesday, 27 January 2015

Pitfalls of Online Optimisation and Testing 1: Are your results really flat?

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I've previously covered the trials of starting and maintaining an online optimisation program , and once you've reached a critical...

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Wednesday, 14 May 2014

Testing - which recipe got 197% uplift in conversion?

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We've all seen them. Analytics agencies and testing software providers alike use them: the headline that says, 'our customer achi...

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