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Showing posts with label analysis. Show all posts
Showing posts with label analysis. Show all posts
Sunday, 24 November 2024

Testing versus Implementing - why not just switch it on?

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"Why can't we just make a change and see what happens? Why do we have to build an A/B test - it takes too long!  We have a roadmap,...
Wednesday, 21 September 2022

A Quick Checklist for Good Data Visualisation

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One thing I've observed during the recent pandemic is that people are now much more interested in data visualisation.  Line graphs (or e...
Friday, 13 May 2022

Website Compromization

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Test data, just like any other data, is open to interpretation .  The more KPIs you have , the more the analysis can be pointed towards one ...
Monday, 6 September 2021

It's Not Zero!

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 I started this blog many years ago.  It pre-dates at least two of my children, and possibly all three - back in the days when I had time to...
2 comments:
Thursday, 24 June 2021

How long should I run my test for?

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 A question I've been facing more frequently recently is "How long can you run this test for?", and its close neighbour "...
Tuesday, 23 February 2021

Knowing Your KPI is Key

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I've written in the past about KPIs, and today I find myself sitting at my computer about to re-tell a story about KPIs - with another t...
Tuesday, 8 December 2020

A/B testing without a 50-50 split

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Whenever people ask me what I do for a living, I [try not to] launch off into a little speech about how I improve website design and experie...
Friday, 6 March 2020

Analysis versus Interpretation

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We have had a disappointingly mild winter. It snowed on two days... You will easily notice the bias in that sentence. Friends and l...
Friday, 24 January 2020

Project Management: A Trip To The Moon

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Scene: meeting room, some people dialling in remotely. The plan is to launch a manned rocket to the moon, and the project manager (PM) is...
Tuesday, 21 May 2019

Three-Factor Multi-Variate Testing

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TESTING ALL POSSIBILITIES WITHOUT TESTING EVERYTHING My favourite part of my job is determining what to test, and planning how to run ...