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Showing posts with label KPI. Show all posts
Showing posts with label KPI. Show all posts
Monday, 14 November 2022

How many of your tests win?

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 As November heads towards December, and the end of the calendar year approaches, we start the season of Annual Reviews.  It's time to i...
Tuesday, 23 February 2021

Knowing Your KPI is Key

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I've written in the past about KPIs, and today I find myself sitting at my computer about to re-tell a story about KPIs - with another t...
Monday, 18 November 2019

Web Analytics: Requirements Gathering

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Everybody knows why your company has a website, and everybody tracks the site's KPIs. Except that this a modern retelling of the stor...
Thursday, 21 February 2019

One KPI too many

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Three hypothetical car sales representatives are asked to focus on increasing their sales of hybrid cars for a month. They are a good c...
1 comment:
Monday, 18 June 2018

The Importance of Being Earnest with Your KPIs

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It’s World Cup time once again, and a prime opportunity to revisit the importance of having the right KPIs to measure your performance (f...
Thursday, 16 March 2017

Average Time Spent on Page

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The history of Web analytics tools has left a legacy of metrics that we can obtain "out of the box" even if they are of no pract...
Monday, 9 February 2015

Reviewing Manchester United Performance - Real Life KPIs Part 2

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As a few weeks have passed since my last review of Manchester United's performance in this year's Premier League.  An overview of ...
Tuesday, 27 January 2015

Pitfalls of Online Optimisation and Testing 1: Are your results really flat?

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I've previously covered the trials of starting and maintaining an online optimisation program , and once you've reached a critical...
1 comment:
Monday, 24 November 2014

Real-Life Testing and Measuring KPIs - Manchester United

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I enjoy analytics and testing, and applying them to online customer experience - using data to inform ways of improving a website.  Occasio...
Thursday, 28 August 2014

Telling a Story with Web Analytics Data

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Management demands actionable insights - not just numbers, but KPIs, words, sentences and recommendations.  It's therefore essential th...
Wednesday, 9 July 2014

Why Test Recipe KPIs are Vital

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Imagine a straightforward A/B test, between a "red" recipe and a "yellow" recipe.  There are different nuances and aspe...
2 comments:
Friday, 5 August 2011

Web Analytics - A Medical Emergency

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One of my favourite TV programmes at the moment is Casualty .  Or perhaps it's Holby City (they're both the same, really).  A typic...